10 Quick Tips on How To Internally Market Your Platform
recording made private on YouTubehttps://youtu.be/kiUV8En8Co4
Lightningat Platform Engineering Day 2025 - Europe · on Tuesday, 2025-04-01· at 16:25· Level 1 | Hall Entrance N10 | Room H·
summary
Platform teams learn that great tech doesn’t sell itself: PLG leaders spend 34% median of revenue on sales and marketing but internal teams usually lack that budget and marketing skill, so adopt ten quick tactics: name and brand the platform using ChatGPT and Logo AI, print stickers and swag, run launch parties and regular meetups with pizza, create Slack/Teams channels and docs, measure time-to-cloud, provisioning time and NPS, add gamification, cultivate advocates, and offer a static website deploy in five minutes as a wow moment.
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