Content Planning - How To Beat Writers Block For Now And Forever

on YouTube ↗27m

" summary

Outlines a repeatable system: map three to five pillars of expertise as columns and buyer-awareness stages as rows to build a Content Matrix in a simple document, jot ideas on the phone, and create three pieces per cell to yield 50+ content items. Prioritize advocates at the center with a circles of trust approach, use onboarding email series, webinars, white papers and landing pages, always include a clear call to action, repurpose long-form pillar content, and track retention with customer appreciation and follow-up campaigns.

AI-written summary · about

" chapters (16)

1. 0:00Start
2. 1:40Goals
3. 2:49Not Planning Content At All
4. 4:05Why Is It So Important To Plan for this Ideal Clients
5. 5:49Mistake Number Three Not Planning for a Buyers Journey
6. 6:37Your Ideal Client
7. 7:26Ideal Client
8. 7:56A Buyers Journey
9. 10:58Retention Stage
10. 12:08Advocacy Stage
11. 13:41Circles of Trust
12. 15:47Pillars of Expertise
13. 16:36The Content Matrix
14. 18:44Content Outlines
15. 22:02Increase Customer Satisfaction
16. 22:53Customer Service Content

" related talks

• 27mA Valuable Experience Begins with a Solid Content OutlineLisa Hilmes · UX Burlington 2019
• 06mContent Experience ChecklistKathryn Elliott · Write the Docs Portland 2021
• 14mCreate Topical & Evergreen Content from the Same Content AssetsNoz Urbina · Intelligent Content Conference 2017
• 27mMore than words: Reviewing and updating your information architectureLana Brindley · linux.conf.au 2022
• 21mPrioritizing UX Content WorkTorrey Podmajersky · UXLx: User Experience Lisbon 2020
• 28mHow to win attention with human-centred contentWendy Clack · Future Sync 2020
• 38mContent strategies for Lead Generation and SEOIvan So · WordCamp Singapore 2019
• 06mMargot Bloomstein interviewed at Web 2.0 Expo New York 2010Margot Bloomstein · Web 2.0 Expo New York 2010