~/conference

WordCamp Rotterdam 2019

date:2019-04-12..2019-04-13
location:Rotterdam, Netherlands
series:WordCamp Rotterdam · one edition
titleauthorlength
From “it’s mine” to “it’s me”: how the concept of branding has evo...Raffaella Isidori
“The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by the…
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Get Fast and Stay FastMike Rynart25m
Lighthouse shows an initial 6.5s TTI and after applying lazy-loading, image compression with Squoosh, WP Super Cache, PHP 7.x, HTTP/2, gzip, CDN, and a plugin…
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Content Planning - How To Beat Writers Block For Now And ForeverYvette Sonneveld27m
Outlines a repeatable system: map three to five pillars of expertise as columns and buyer-awareness stages as rows to build a Content Matrix in a simple…
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Business Survival Skills for Dumbasses (Like Me)Manuela van Prooijen18m
A WordCamp Rotterdam 2019 talk explains how bushcraft and survival skills learned after a dangerous backcountry trip in Alaska were adapted into business and…
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5 Things You Need to Know About a (Potential) CustomerSharon Lederer25m
Argues that buyer personas fail for small businesses and instead lists five actionable data points: the real problems people try to solve, the exact keywords…
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How Do You Keep Your Online Audience Engaged?Jesse van Hulsbeek26m
Explains how people learn and process new information and how that causes users to get distracted, confused by jargon, or frustrated by non‑intuitive features…
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Build a Gutenberg‑Compatible Theme (Basics and the Quest)Veerle Verbert, Werner Huysmans45m
Practical guidance for making a WordPress theme compatible with Gutenberg in WordPress 5.0, based on building a bespoke site from a supplied design. Covers…
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WordPress in the Blockchain Era: A Look at 2030Bas van der Lans33m
The talk explores how WordPress and its community ethos could scale beyond CMS to run businesses and organizations in a future shaped by blockchain and…
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Do You Sell Drills or Holes? A Bit More Marketing for Your WebsiteWieger Waardenburg22m
The talk examines website marketing by shifting focus from what you sell (the drill) to the problem you solve (the hole). It challenges attendees to rethink…
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