Analytical Marketing: Using Data to Sell More
summary
Explains how data-driven marketing can increase online sales by using tools like search analytics, online advertising platforms and web analytics. Describes how to gather and use search behavior, ad performance and website metrics so even small web projects can improve results.
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chapters (7)
- 0:00Start
- 4:07And why should I care about it?
- 4:57Google Trends
- 7:46Answer the public
- 10:27Audience segmentation
- 12:32Google Analytics
- 14:47A/B Test. Google Optimize.
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