El dinosaurio y la jirafa: una historia de research
summary
Using a drawing made by a five‑year‑old during a card‑sorting session as a starting point, the talk describes the work done at Torresburriel Estudio: user research, UX design, and usability testing, plus their UX Learn training that teaches over 150 people a year. It also explains how a multidisciplinary, gender‑diverse team (more women than men) and the company’s values lead to better digital product design.
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chapters (9)
- 0:00Start
- 4:41OUR VALUES
- 6:01THE DINOSAUR AND THE GIRAFFE
- 6:54RESEARCH STAGES
- 8:48KNOW
- 9:11VALIDATE
- 9:57REAL LIFE
- 13:23FIELDWORK
- 15:43CONCLUSIONS (2)
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