Data and the Future of Gaming Post COVID
summary
Gaming usage spikes during COVID with mobile as the engine of growth — market revenue now nearly double film and music combined and platforms record 1.2 billion downloads during the lockdown window. Analysis relies on in-game telemetry plus surveys and longitudinal tracking to measure engagement and monetization; attribution differs sharply between mobile (click-to-install) and console (long purchase journeys). Teams use chi-squared, boosted trees and clustering for segmentation and conversion modeling, and streaming/subscription and cross-platform play (a reported 6% rise) change product and marketing levers.
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chapters (13)
- 0:00Intro
- 1:17About Me
- 2:55Agenda
- 4:22Gaming Revenue
- 6:22Travel Spot Concert
- 8:06The Witcher
- 9:41Crossplatform Gaming
- 11:56Analysis and Business Application
- 13:38Developers and Business Units
- 17:11Types of Data
- 28:53Business Unit Data
- 31:06Clustering
- 32:43Outro
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