Building a Data-Driven Culture: An Anthology of Strategies and Insights
summary
Built a production lead-scoring ML model for a B2B sales org, runs A/B tests and shows higher conversion but initially fails because reps’ bonuses reward speed not quality, so adoption rises only after weekly feedback loops and joint implementation sessions; for an enterprise product, introduces a feature-adoption metric and forces PMs to report it to leadership, which triggers mandatory data collection and prioritization; for a product company, phases in event-level analytics and a parallel rollout of new processes rather than a Big Bang.
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chapters (6)
- 0:00Introduction to data culture
- 2:34Case study: Blue company
- 6:10Case study: Red company
- 9:48Case study: Yellow company
- 12:16Key lessons learned
- 13:42Building data culture takes time
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