Panel: Interaction & Iteration: Best Practices for Getting the Most out of Your Live Ops Strategy.
summary
Mobile live ops is built for fast iteration not bolt‑ons: start live ops and support from day one, design for backend changes and run one to two A/B tests per update so decisions aren’t guesses. Use platform tooling like remote config / Firebase and Unity before building bespoke systems. Segment and automate support (bots + escalation) so support scales and can become a profit center; automation and helpshift automation in three days examples show bots handle spikes and remote fixes while teams focus on core loop and monetization.
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chapters (10)
- 0:00Live Ops panel intro
- 1:17Panelist backgrounds
- 3:27Mobile vs PC/console live Ops
- 6:17Live Ops misconceptions
- 10:31Live Ops as tool or last resort
- 14:52Live Ops changes past year
- 20:54Key live Ops tools
- 27:14Live Ops advice
- 32:10Self-publishing vs partnering
- 36:24AI tools for live Ops
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