A Magical Marketing Toolbox
summary
Practical checklist: craft a one-line X‑statement using concrete pillars (examples: Sims meets Stardew, or a twin‑stick shooter that generates galaxies from your Spotify), map player types with Quantic Foundry and score competitors using GameDataCrunch/SteamPeak and the Steam wishlist, classify features with the Kano model, pick channels that match your segments, use demos/Steam Fest to drive wishlists, and make key art and punchy copy that actually describe what the game does. Marketing starts day one.
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chapters (6)
- 0:00Start
- 4:09THE TOOLBOX
- 17:24PLAYER SEGMENTS SUMMARY
- 26:25Benchmarking
- 32:53MARKETING FUNNEL
- 38:05DESCRIPTIONS
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