How to spy on your competition to build your marketing plan

on YouTube ↗57m

" summary

Shows concrete surveillance steps: use gamestats.com to pick low/medium/high comparable games, pull historical follower charts from steamdb.info, download the CSV and compute daily delta to get steady wishlist rates, and estimate wishlists with followers ×10. Demonstrates tracing spikes to festivals, press, Twitch or TikTok, and doing the math (example: Valheim’s runaway wishlist growth tied to E3/press + publisher + streamer outreach, not one viral post). Practical spreadsheet templates and ad vs organic tradeoffs included.

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" chapters (21)

1. 0:00Start
2. 1:04How To Spy on Your Competition
3. 1:41How To Market a Game
4. 4:44Market Research
5. 5:34Market Research Spreadsheet
6. 7:36Steamdb Info
7. 12:42Twitter Com Advanced Search
8. 16:26Socialblade
9. 16:43Growth Factors for a Twitter Account
10. 20:19How To Spy on Your Competition and Not Be Bad
11. 21:14The Economies of Agglomeration
12. 28:04When Do You Think Is the Best Time To Create a Steam Page for Your Game Is It Possible
13. 29:48When You Launch on Steam Do You Pay for Ads or Fully Rely on Organic Traffic from the Marketplace
14. 35:36Is Steamdb Better than Steamspy
15. 36:42Is It Better To Have Your Game Reviewed before Launch
16. 41:41Are There any Risks We Should Be Aware of When Marketing Early On in the Production Stage
17. 42:55Who's Your Favorite Actor in Sneakers Other than Robert Redford
18. 46:56How Do We Identify Micro Trends
19. 50:39Posting Your Marketing Material on Social Media
20. 53:41What Are the Most Effective Paid Advertising Platforms for Steam Games
21. 56:04The Average Conversion Rate from Steam Visits to Wishlist

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