Passion is Good but Passion+IP is better
summary
Independent studios learn that character IP often becomes the majority of company value — io interactive’s Hitman rights represent about 65% of company value — while gameplay and tech are hard to legally protect. Investors want a franchise vision; one firm deploys a $140M investment across six studios to turn games into lasting properties. Practical moves include building a world bible, prototyping key visuals (use Facebook split tests), protecting a unique, relatable character (Shovel Knight example), and rebranding existing titles (Heroes & Generals, 7M users).
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chapters (6)
- 0:00Start
- 8:42STRATEGY INFORMED
- 9:49CRAFTED FOR EMOTION
- 10:34SPECIALIST EXECUTED
- 25:34BACK STORY MYTHOS WORLD BIBLE
- 27:05GRAPHICS & CODE
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