Unit Sales Estimations and Understanding If Your Budget Is Actually Viable
summary
A practical method for checking whether a budget is viable using Google Sheet templates that combine a backlog, timeline/milestones and a P&L-style model; enter scope and costs (examples used: $50k, $75k, $100k), current funds, and thresholds (low/mid/high) and the sheet returns required unit sales. Sample assumptions shown: 2,000–4,000 unit baseline, price points from $1.99 to $12.99, platform cuts (Steam 30%, EGS 18%), and Unreal royalties 5% over $1M; add a 10% marketing line and adjust until unit targets match competitor ranges.
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chapters (14)
- 0:00Start
- 1:27Intro
- 4:15Market Research
- 5:32Estimating Project Costs
- 6:52Timelines
- 9:08Thresholds
- 16:27Market Research Why Is It Important
- 16:56Define the Price Point of Your Game
- 39:23How Far Back Do You Go When Looking at Comparative Games
- 43:14Gantt Charts
- 44:40How Could You Estimate Revenue with a Mobile Game Where the Sellable Products Are in Game or in Ad Revenue
- 45:18Content Rollout
- 48:37What Percent on Average Should You Place for a Marketing Budget
- 50:14How Do You Put Your Own Seller into the Budget
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