Kickstarter Best Practices for Indies (or Kicking Bad Crowdfunding Habits)
summary
Three indie Kickstarter campaigns inform a practical playbook: plan 20 weeks pre-launch, expect a 30‑day funding sprint that doubles team hours, and budget 15–25% prep spend for video, ads and partners like BackerKit. Track a 5–6 year total commitment per campaign, pre-write ~20 updates, use a 120‑item launch checklist, protect reward scaling with limits, aim to bring 100 backers on day one, and continue monthly post-campaign updates to avoid community collapse.
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chapters (9)
- 0:00Start
- 5:55Be Realistic About the cost of Kickstarter
- 7:28Be Ready Kickstarter is a wild ride
- 9:34Be Prepared Pre-Write Everything
- 14:20Keep Secrets
- 20:22Scale
- 36:06Never Go Silent Perfecting Pacing and Message
- 40:38Reward Tiers Understand the Psychology of Kickstarter Pledge Levels
- 42:55Launch Procedure Step by Step for Launch Day
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