How to Pitch Your Game to Publishers
summary
Publishers evaluate three concrete things: team competence (capacity to finish, core discipline bios, runway and man‑month rates), game design (clear gameplay loop, genre features, visuals and a short prototype), and commercial fit. Sega looks for $1M+ budget projects, PC/console first, games‑as‑service with franchise potential and runs paid concept tests; signing typically takes months and the arm only takes less than five a year. Bring a one‑hour pitch, a tight deck, a short build and video under two minutes, and state exactly what funding or services you want.
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chapters (27)
- 0:00Introduction
- 1:00Julias Background
- 4:23Core Disciplines
- 8:04Strategic Motivations
- 12:54Feedback
- 15:53Philosophy
- 27:27Research
- 28:17Take rejections on the chin
- 29:42Keep it short and snappy
- 32:52Show your learnings
- 33:37Avoid bad mouth
- 36:42Dont make mistakes
- 38:37Be meticulous
- 40:32Paint a picture
- 41:57A strong enough prototype
- 43:27Have you ever passed up a game
- 44:42Whats your favorite game
- 46:37Is it fine to fail on games
- 47:57How long does the process take
- 49:37Crossmedia potential
- 50:42Dont bad mouth competitors
- 52:22Game jams
- 53:32Game jams vs pitch meetings
- 55:07Pitch meetings
- 55:37Dont pitch lore
- 57:12Mobile publishing
- 58:27Outro
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