Panel Discussion - The Business of Building a Business in Gaming
summary
Company launches in one year, builds a Discord-first community, and makes revenue via brand partnerships plus an active capital raise, citing <3% of women founders get VC. Practical tactics: spoon-feed graphics and copy to nominees and influencers, pay streamers or offer raffles to drive shares, study growing games to stream, and schedule daily outreach. Built outcomes include a viral first annual gameHERs awards and a matchmaking app beta in spring to connect women gamers, plus a Twitch presence for acquisition and retention.
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chapters (20)
- 0:00Introduction
- 1:00Introductions
- 2:22The Gamers Mission
- 4:48Why The Gamers
- 10:55Networking and Virality
- 15:10Setting Rates
- 20:35Safe Space
- 22:05First Steps
- 28:00Be Consistent
- 30:25Streams
- 30:55Making Connections
- 32:32Game Matchmaking App
- 34:00Making a Product Sticky
- 37:55Offering Raffles
- 39:15Monetization
- 45:47Best Balance
- 47:57Networking
- 51:47Paying Creators
- 52:47Connecting with Creators
- 53:47Closing Thoughts
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