Marketing and Video Games: WTF
summary
Claims that market saturation exploded are backed by Steam data: about 27 releases a month in 2010 versus roughly 840 a month in 2020 and over 10,000 total 2020 releases, making discoverability the key problem. Practical tools recommended include Google Tag Manager and analytics setups; a viral example Can you pet the dog drives half a million impressions yet sales fall 29% the next day. Built resource: VGReleaseList feeds (calendar feeds for release dates) offered free to improve planning.
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chapters (10)
- 0:00Introduction
- 1:31Defining marketing
- 3:40Industry growth and challenges
- 8:40Finding fun and focus
- 11:57Strategic planning
- 15:56Metrics and data
- 20:03Competitive analysis
- 29:02Asset and tactical execution
- 35:43Audience engagement
- 39:53Q&A and concluding thoughts
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