Noise vs Momentum - Driving Desire for Your Game.
summary
Compares one-off launch spikes with steady buildup and gives five concrete tactics: start momentum at day one, document origin stories, set communications milestones like alphas and betas, and feed a community via Discord/Twitter rather than last-minute PR. Cites the scale problem — 10,000 games on Steam (2020) — and examples like Apex Legends (big spike) and Football Manager (continuous cadence). Advises influencer tiers, retainers from £3k–£20k, and to invest time not money.
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chapters (14)
- 0:00Introduction
- 3:42Noise vs momentum defined
- 8:165 tips for momentum
- 12:31Unique game value
- 16:21Milestone planning
- 19:58Early community investment
- 23:08Pre-launch noise plan
- 26:17Thinking Outside the Box for Launch
- 28:45Post-launch community
- 30:09Q&A: PR challenges
- 39:26Q&A: Budgeting & hiring
- 40:48Q&A: Global expansion
- 42:31Q&A: Pivoting strategy
- 44:38Closing remarks
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