Big Swings, Big Hits: Building a Profitable Business in VR/MR
summary
Panelists report concrete tactics that work on Meta Quest: launch in Early Access to fund development, test monetization and price, and expect at least six months runway post‑launch. Orion Drift runs 75 players per shard in early access; Animal Company reaches top earnings with 500 million organic TikTok views and a weekly DLC cadence that boosts retention. Teams hire vetted coders or flexible generalists, prioritize building a creator ecosystem over one‑off influencer buys, and treat DLC/IAP as recurring revenue drivers (about a quarter of quarterly income).
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chapters (5)
- 0:00Introduction
- 8:39What do you wish you had known about running a business when you started?
- 10:54How do you decide when it’s time to hire and who to hire?
- 16:19What was your thought process behind choosing your monetization model?
- 20:25How important is post-launch marketing and updating your PDP?
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