How to Make Money in XR - 10 Tips for Success
summary
Clear, actionable takeaways: interactions drive XR success (Gorilla Tag’s 10 million players and ~$100M show the scale), estimate sales by 100 sales per review, target genres that over‑index (adventure, shooter, sports, interactive story), price at proven sweet spots (avoid $9.99 traps), and prioritize smooth framerate, solid grab/physics, and comfort options. Mixed reality Cabin Home Invasion proves virality works (holiday parties and neighbors watching). Use Unity/Unreal, optimize store assets, plan seasonality (Oct–Feb), and expect varied dev times (Apple Vision Pro prototype in 3 months, full MR title ~1.5 years); 60% of sales are in the US.
AI-written summary · about
chapters (17)
- 0:00Introduction
- 1:53XR vs flat-screen games
- 3:04Interactions in XR games
- 5:30XR market data
- 8:19Demographics and sales
- 10:43Long-term XR success
- 11:26Relatable XR games
- 13:36Shareable XR experiences
- 15:00Reliability in XR games
- 16:23Quality and feedback
- 17:24Hedgehog principle
- 19:10XR store strategies
- 21:57Social media marketing
- 22:37XR ads and PR
- 23:40Events and first-party
- 25:04Future XR tech
- 26:37Q&A
related talks
30mBig Swings, Big Hits: Building a Profitable Business in VR/MR
19mThe business of immersive AR and VR games
01h 01mVR LiveOps: Sustaining Player Engagement & Monetization
43mVR and MR Will Change Everything: How Can You Take Your
47mVR 201: Essential Tools to Power Your Quest Development
44mA fireside chat with games industry legends
01h 03mThe State of the VR Ecosystem: Building a Sustainable Future
30mWe Built the Wrong Games First: Failing Forward to 'UG', VR's Fastest-Growing Game