You're Expensive for Just Dealing With Pronouns and Wokeness: The Real Cost of Workplace Inclusion
summary
Companies cutting DEI face measurable risks: global studio layoffs hit ~10,800 in 2024 (≈30,000 since 2022), while poor workplace culture costs the UK economy ~£18bn annually and mental-health–related turnover ~£53–56bn. Data from Forbes, HBR and industry studies link inclusion to higher profitability and retention; LGBTQ players now approach 20% of gamers and spend as much or more. Inclusion roles combine policy, accessibility, recruitment, risk assessment and strategic empathy and often cost similar to a game director, debunking “go woke go broke” and “you’re expensive for pronouns.”
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chapters (13)
- 0:00Introduction
- 3:20Business case for inclusion
- 12:12Diverse audiences and markets
- 15:24Cost of exclusion
- 19:56Inclusion roles explained
- 23:50Centering difference in practice
- 28:00Closing argument
- 29:46Q&A
- 32:16Staying positive amid backlash
- 34:26Hiring practices
- 37:15Beyond quotas
- 39:46Woke branding problem
- 44:03Final remarks
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