Monetization: Skills as Motivation
summary
Compares intrinsic vs extrinsic motivation with self-determination theory and behavioral biases, then prototypes a change: a start-of-run ad with 33% chance that, when watched as a full video, doubles coin value per pickup instead of doubling at run end. Integrates an donation tie-in so every ad funds a charity. A/B tests show the start placement increases session length, slows in-game economy, and raises purchases of other items — an unexpected lift in engagement and monetization.
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