~/talk

Maximize video game sales in China region w/o ISBN

Talkat IGB Sessions: Water 2021 · 2021-03-02..03-04
name:Logan Liu
links:none on file
slides:none on file

Claim: PC and console titles sell in China without an ISBN by using international stores (Steam, Epic, Switch, PSN) plus local paths for discovery; mobile needs an ISBN and local publishing. Tactics: use game boosters/VPNs, target hardcore players ~7M Steam; PS4 2.2M; Switch >1M, run streamer campaigns on Bilibili / Huya / Douyu (tier1 ~14M, tier2 2.3M, tier3 300k), localize in-game text and Steam page, provide Chinese name, optimize HK servers and lobby systems, avoid relying on Remote Play Together. ISBN supply is scarce (2019: 1,570 total; 185 overseas).

AI-written summary · about

  1. 0:00Start
  2. 5:48Introduction
  3. 8:26Chinese Gamer Types
  4. 35:03How Arcus Key Does Marketing & PR TO
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