Pitfalls of a Noisy Market - How to Do the Best You Can and Preparing for it Not Working Out
summary
Practical checklist: treat Steam as your main channel and prioritize Steam — post weekly updates, keep a looping trailer on the store page, maintain discussions, and aim for 10K wish lists to trigger Steam’s algorithm. Build a playable demo with clear CTAs (wish list or buy), AB‑test capsule art and tags, and launch with a small discount. Use mid‑tier influencers consistently, hire a creative and paid‑ads specialist if possible, avoid Early Access unless you can ship steady content, and don’t bank on TikTok virality.
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chapters (7)
- 0:00Introduction and speaker intro
- 3:56No guarantees in marketing
- 11:36Prioritize Steam for marketing
- 23:14Game announcement to launch plan
- 26:47Choosing the right events
- 31:01Quick-fire Q&A round
- 46:06Q&A session
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