Spreading an Indie Game on Social Media from Announcement to Release & Beyond
summary
A practical system maps an indie campaign into 10 phases from pre-announcement through post-launch, using three broad content strands, an asset bank for efficiency, and an ~11‑month timeline. Key tactics: make short videos, reveal about 30% of the game, plan a Drive Demand window with a big new detail, aim for 15 positive Steam reviews in the first hour, and treat launch day as an all‑out posting sprint. Low budgets buy giveaways or commissioned art; avoid one‑off boosted ads. Postlaunch leans on UGC and community moderation.
AI-written summary · about
chapters (24)
- 0:00Introduction and speaker intro
- 1:23Why social media matters for indie games
- 3:34Finding your social media technique
- 5:00Content strands for game marketing
- 6:23Asset efficiency in campaigns
- 7:05Nine steps to social media success
- 12:23Timeline for a year-long campaign
- 13:05Managing audience expectations
- 14:29The role of luck in organic growth
- 16:13Q&A: Reviving a community
- 17:58Q&A: Handling delays in development
- 20:06Q&A: Solo dev productivity tips
- 21:51Q&A: Managing polarizing games
- 23:16Q&A: Platform prioritization
- 25:23Q&A: Pre-announcement content capture
- 26:45Q&A: Dealing with community abuse
- 28:30Q&A: Low-budget marketing strategies
- 31:21Q&A: Marketing visual novels
- 33:06Q&A: Asking for money without alienating fans
- 34:54Q&A: Engaging non-English audiences
- 37:45Q&A: Social events and minigames
- 39:31Q&A: Boosting posts for growth
- 40:35Q&A: Defining success without viral luck
- 41:58Q&A: Leveraging Steam wishlists
related talks
It's Time to Launch: Lessons in Building and Sustaining Momentum
35mFrom Hidden Gem To Must-Play: How Indie Games Actually Get Discovered
46mLet's Launch
33mHow to survive as a start-up indie studio before your first game gets launched?
53mMarketing Indie Games on a $0 Budget
After the Event with Ash and INDIE | The Path from Storefront to Success
29mPanel: Beyond Downloads: The New Rules Of Games Marketing
30mTen ways that No More Robots Makes its Games Sell (that You're Probably not Doing)