It's Time to Launch: Lessons in Building and Sustaining Momentum
summary
Advocates a concrete launch plan: set a 3–6 month communication and content cadence, stage assets and hold 20% reserve so surprises don’t break expectations, and reserve a big reveal like the map glow‑up for launch. Cites Project Zomboid’s Build 42 boost from ~66k to ~125k peak concurrent users, warns against going dark after release (Takedown’s week‑long blackout), recommends courting smaller creators and modders, rewarding evangelists, and underpromising then overdelivering.
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