From Data to Development: Using Stats To Keep Up With Mobile Game Trends
summary
Uses Canadian survey data showing a 16% bump in pandemic-era players and ~46% of Canadians playing, combines third-party tools like Sensor Tower and GameRefinery with a Ledger survey, and tests ad concepts on Facebook that link to landing/survey pages. Ideas go through idea → ad appeal → prototype stages; prototypes are built by teams under ten in 4–6 week sprints aiming for a few thousand users, measured by installs and day‑1/2/3 retention before shelving or moving to production.
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chapters (12)
- 0:00Intro
- 0:56About Me
- 2:13Data Analysis
- 3:32Why Canada
- 5:00Habits
- 7:45Sensor Tower
- 10:05Additional Questions
- 11:03Idea Phase
- 12:56Appeals Phase
- 14:39Prototype Phase
- 16:40Production Phase
- 17:21Questions
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