What are games companies doing that you're not
summary
Company builds a real-time infrastructure that tracks ~400 KPIs across 300 ad partners, runs ~50,000 Facebook campaigns and creates 20,000 creatives a week, claiming 40 billion mobile impressions a month. Marketing team scales to ~200 people, integrates thin-client analytics, AI and continual automated tweaks — thousands of changes daily — and uses TV (celeb spots) to lift mobile click and install rates. Plans to expose the data spine as a product next year.
AI-written summary · about
chapters (8)
- 0:00Company origins and vision
- 1:38Building a marketing machine
- 4:58The role of television ads
- 7:29Global scaling and strategy
- 8:54Navigating ad infrastructure
- 11:00Agency vs internal teams
- 14:29Constant change and agility
- 17:41Future tech and hiring
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