Will everything you know about advertising soon be irrelevant?
summary
Advertising shifts to mobile and video with companies reporting huge time-on-phone increases, rising ad blockers from intrusive creatives, and publishers running paid content and creative services. Agencies break silos, build e-commerce and marketing platforms, and combine algorithms with human creativity to deliver data-driven targeting at scale. Facebook and Google grab a dominant share of digital spend while speed of iteration and narrowly targeted executions become decisive. Success hinges on mobile-first attention and nonintrusive, context-aware creative execution.
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chapters (6)
- 0:00Introduction
- 0:40Biggest changes in advertising
- 3:51Mobile advertising
- 6:40Video advertising
- 12:54Advertising Agency
- 16:47Digital Advertising
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