Fireside Chat: The Future of Mediation: Created & Run by Publishers

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" summary

Publishers push to bring mediation in-house for publisher-centric transparency and control, but face real barriers: engineering cost, scarce expertise, and scale — big studios or acquisitions can build working mediation layers, most cannot. Market consolidates since mid‑2021, so incumbents shrink while new value-driven mediation choices appear; estimate that ~100 platforms is too many, the right number is “somewhere in between.” Tech used includes exchanges plus mediation, SDK swaps, streaming hooks and influencer‑sponsorship prototypes (sponsored gold coins).

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" chapters (5)

1. 0:00Start
2. 1:14What Are Publishers Main Concerns with Regarding a Move to in-House Mediation
3. 6:06The Best Relationship Approach between a Monetization Platform and Ad Exchanges
4. 7:44Build a Mediation Platform
5. 9:10The Future of Mediation