Panel: Two Years On From Major IDFA Updates, Have We Recovered?
summary
Two years after Apple's ATT rollout the panel cites concrete shifts: ~20% opt‑in on iOS cuts identifiable users drastically, eCPMs and CPIs rise (examples: 50p→75p, £1→£1.40), and ad spend drifts to Android producing a reported 70/30 spend split. Responses are measurable: adoption of contextual signals, cohort‑level analytics instead of user IDs, more focus on creative, hybrid monetization (banners, offer walls, rewarded video) and influencer acquisition, and new regulatory risks such as the UK Age Appropriate Design Code with fines up to 7% of global revenue or €19m.
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chapters (11)
- 0:00Panel introduction
- 1:54Panelist introductions and industry context
- 3:39Pre-IDFA changes impact
- 7:55Privacy regulations overview
- 13:14Future industry challenges
- 17:28User privacy communication
- 23:26Post-IDFA testing limits
- 26:57Ad format shifts
- 31:29Android IDFA changes
- 33:35Publisher mitigation strategies
- 38:07Player-first strategies
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