The Rapid Evolution of In-App Ad Monetization & What It Means for Publishers
summary
Playwire Media manages about 600 apps and sites serving ~70 billion monthly impressions and claims a single SDK integration that unifies Prebid and Amazon TAM server‑side demand into a unified auction with transparent revenue share. Reported wins: a top‑10 entertainment app and the leading chess app see ~200% revenue lift and CPMs rise ~50% after switching, plus real‑time floors, creative/skinned units, and guaranteed brand buys from direct sales.
AI-written summary · about
chapters (10)
- 0:00Introduction
- 1:09Playwire ad monetization evolution
- 2:31Traditional mediation challenges
- 4:58Unified auction and bidding
- 6:46Optimization services
- 7:50Direct sales and targeting
- 8:52Data and revenue intelligence
- 10:16COPPA compliance
- 11:40Case studies and results
- 12:25Q&A
related talks
20mIt’s 2020, Time to Change Your Ad Monetisation Strategies!
30mFireside Chat: Is it Time to Rethink the Ad Monetisation Waterfall
13mMonetising First Party Data for in app Advertising
14mWhy Trust & Transparency are Crucial to Your Ad Monetisation Strategy
38mBeyond the Banner: How to Scale Your Revenue with Innovative Ad Formats
41mMobile business keynote: Games monetisation beyond ads
19mDrive Profitable Business Growth With Meta’s app ads & Audience Network
34mSuperstar Session: The State of Mobile Gaming 2020