Beyond the Banner: How to Scale Your Revenue with Innovative Ad Formats
summary
Claims concrete revenue ranges: banners roughly $0.50–$1 CPM, static interstitials $3–$5, video $8–$10; in‑app purchases convert ~2–5%. Recommends using metadata and SDKs (Tapstream, Google Analytics, AppAnnie, Flurry), frequency caps, adhesive/sticky banners, mediation/SSP waterfalls to keep fill high, and split users by purchasers vs non‑purchasers. Highlights specific formats that scale: incentivized video, native in‑feed placements. Mentions lightbox video and static interstitials that leverage accelerometer and that richer units command multiple‑times higher prices.
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chapters (14)
- 0:00Start
- 6:28Lightbox Video
- 7:18Static Interstitials
- 8:05Picstitch
- 10:04Interstitial Video
- 13:19In Feed
- 14:40App Install and Recommendation Widgets
- 18:35In App Purchases
- 19:25In-App Purchasing
- 20:15How Do I Monetize those Users
- 20:58Who To Target with Certain Monetization Strategies
- 22:58Heatmap Analyst Analysis
- 23:39Increase User Retention by Optimizing Push Notifications
- 33:31Frequency Capping
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