Beyond White: Embracing the iOS Design Aesthetic
summary
Argument: the iOS aesthetic rewards concrete moves not handwaving. Evidence: attempted heart‑rate app for Apple Watch never ships, removal of dozens of backing images and discovery of 2000 lines in app delegate that broke style propagation, custom logo commissioned from Mary Cagle, and workflows that use eight‑by‑ten notecards, graph paper and sketchbooks. Tools and fixes cited: Interface Builder, Auto Layout, Core Graphics/Core Animation and Scene Kit, books and tutorials that actually teach implementation. The claim: treat the UI as a 3D window and practice crappy designs to get good ones.
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chapters (13)
- 0:00Start
- 3:52Issues with iOS 7 Design
- 7:23Heart Rate App
- 23:18More than One Kind of Bad Design
- 25:22My Old "Logo"
- 27:28What I Want
- 28:34Tips
- 29:33PAY YOUR DESIGNER!
- 35:59Decision Costs
- 38:10Take Aways
- 39:19Homework
- 40:42How to Get Started
- 40:59Resources
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