What’s in for us after the Indiepocalipse?
summary
Small two‑person iOS studio that shipped apps since iOS 3.1 builds a custom iOS 8 keyboard using new APIs only to find platform rules block monetization — keyboards cannot show ads, cannot have IAP or link to purchases — and the launch nets €768 revenue half year (after costs and a hospital bill it’s a loss). The industry narrative shifts: learn specific constraints, count real dollars, reuse code (licensing), sell services, publish open source and books, or move to web/Mac.
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chapters (19)
- 0:00Welcome
- 1:12Indiepocalipse origin and impact
- 3:19Indie struggles and failures
- 5:51App Store indie challenges
- 8:00Doodle keyboard struggles
- 12:40Health crisis and toll
- 13:29Travel and reflection
- 17:20Industry age and stages
- 23:44App Store transition
- 26:16Why indie apps fail now
- 28:44Apple’s role and contract
- 30:53Building indie business
- 31:57Focus strengths outsource weaknesses
- 34:05Success via writing teaching open source
- 36:36Doodle keyboard licensing lessons
- 38:45Money left on App Store?
- 40:09Beyond the App Store
- 42:22Employment as option
- 43:05Indie future and expertise
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