How I made a $1M on the App Store before I knew how to use GitHub
summary
An indie developer starts $200k in debt and reaches over $1M in App Store sales and 2M downloads by shipping 50+ apps, all before learning GitHub. Early workflow uses zipped iCloud backups and a $50 broken MacBook bought on Facebook Marketplace to run Xcode. A six‑month lawnmowing app flops but a one‑week squat counter converts a first $2 conversion and scales; strategy becomes release free then add premium if traction plus ASO using Astro with a target of popularity>40 competition<60.
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chapters (14)
- 0:00Introduction
- 1:50From debt to indie success
- 4:43What is an indie dev
- 7:53Why most never start
- 10:21Small steps big progress
- 13:33Building on broken MacBook
- 16:01First failure and persistence
- 17:48One app every month
- 19:34Squat counter breakthrough
- 22:44Missing link to success
- 24:29App Store Optimization
- 26:14Winning growth formula
- 27:02Call to action
- 28:49Q&A
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