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Chris Zukowski

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Free demos! The secret to instant visibility!IndieGameBusiness Sessions: September Edition 20222022-09-21
Concrete play-and-release rules: demos on Steam unlock festival placement and streamer plays and can drive 40,000 wishlists in a month (multiple examples)…
Talk
How To Market A Game: The AMA!Indie Game Business Sessions: Air edition 20212021-06-15
Practical marketing tactics and hard numbers: use Steam Next Fest timed as the last festival before launch to maximize wishlist spikes, keep a playable demo…
Talk on
How to spy on your competition to build your marketing planIGB Sessions: Water 20212021-03-02
Shows concrete surveillance steps: use gamestats.com to pick low/medium/high comparable games, pull historical follower charts from steamdb.info, download the…
Talk on
How to market a gameIndie Game Business Sessions: Winter 20202020-12-08
Explains exactly which Steam levers move revenue: aim for ~5,000–10,000 wishlists prelaunch to clear the hidden algorithm “gatekeeper,” because Steam rewards…
Talk on
3 Ways To Understand Your Game's AudienceIndieGameBusiness San Francisco Summer Edition 20202020-08-04
Argues that marketing starts with the game choice not tweets, using Steam data (about 44,000 scraped titles) and a small survey of 53 responses to show which…
Talk on
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