3 Ways To Understand Your Game's Audience
summary
Argues that marketing starts with the game choice not tweets, using Steam data (about 44,000 scraped titles) and a small survey of 53 responses to show which genres earn the most, and recommends matching product place and price before promotion. Uses the steam-tags revenue tool, Google Forms, Discord and targeted subreddits, runs six to seven playtests remotely (pay $25–50/hour), mines reviews for “genre fault lines” and keyword phrases, and treats wishlists as the primary early-metric.
AI-written summary · about
chapters (9)
- 0:00Start
- 7:09Example
- 17:45We are not the typical Steam Customer
- 18:32Review analysis
- 24:37Are you describing your game correctly? 1 What does our game remind you of?
- 28:12Conferences are sooooooo damn expensive
- 28:36On a show floor it is impossible for a controlled test
- 30:58You have to simultaneously this and this
- 35:51How to understand your audience Before development
related talks
25mData-Driven Game-dev Business: Building a Profitable Portfolio
28mSuperstar Session: Uncover Opportunities & Expand Your Portfolio by Understanding Gamer Preferences
18mApplication of the Messy Middle Model in Video Games Marketing
25mUsing affinity learnings to better understand your players
58mPremium Steam Game Biz Dev Evaluation – A Proper Execution
28mSuperstar Session: How to Maximise the Game Economy With Ad Monetisation – Ron Thomas
20mFrom Data to Development: Using Stats To Keep Up With Mobile Game Trends
41mMobile Game genres are dead. Long live the new genres!