An Industry Veteran's Insight Into IP Licensing For Games
summary
Licensing is no longer PR fluff but a measurable business lever: begin with start with passion and audience and validate demand quickly by selling low-cost goods — a t-shirt test often proves whether a game IP translates to merchandise. Expect typical royalty economics: 8–12% apparel royalties, console deals often start at 6–7% and scale up. Watch approval timelines (slow approvals add months), define net sales tightly, prefer licensors who approve fast, and plan localization and music sync/master clears into budgets.
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chapters (24)
- 0:00Intro
- 1:37Welcome Germaine
- 3:20How has licensing changed in the last 20 years
- 4:03Is licensing a good thing
- 5:00Why license an IP
- 6:14What to look for in an IP
- 7:55Signs of a good partner
- 9:45Red flags
- 12:23Deal terms
- 14:49Licensing standards
- 15:55Royalty rates
- 18:11Kim Kardashian
- 20:26How Often Do You Deal With People Who Ignore The Business
- 22:58Educating IP Owners
- 24:31Language and Cultural Barriers
- 26:22Clear Understanding
- 29:47Outbound Licensing
- 31:35Where Should A Brand Start
- 34:03Risky Or Unbalanced
- 37:12The Impact Of COVID
- 39:36What To Look For In A Partner
- 42:59The Difference Between Licensing And IP
- 45:57What is a Catalog IP
- 47:06Different Tiers of Licensing
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