The growth techniques that every game developer should know about
summary
Growth focuses on concrete in-game mechanics that spark organic installs: synchronous multiplayer (Fun Run hits 300,000 downloads inflection then doubles downloads after a tweet contest and reaches 100 million downloads), A/B tests that show skipping tutorials improves retention, a screenshot button that generates tweets by the minute, 50% of sessions occurring with friends, 80% of installs open once only, 60% of sharing going to private channels, and using deep linking to send gift-laden invite links that open straight into matches.
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chapters (14)
- 0:00Game growth strategies
- 4:43Growth tips from user behavior
- 5:06Retaining first users
- 6:31Optimizing first user experience
- 7:17Rethinking onboarding
- 8:40Grandma test in game design
- 9:44Public spaces for game awareness
- 11:13Word-of-mouth marketing
- 13:21Encouraging player moments
- 15:53Making sharing easy
- 16:56Sharing channels by demographics
- 18:00Sharing texts for game events
- 19:48Friend invitations with deep linking
- 21:36Key growth techniques summary
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