Superstar Session: Sustainable Social Growth on Instant Games

on YouTube ↗16m

" summary

Instant Games growth hinges on concrete levers: implement leaderboards/tournaments that drive seven‑day, time‑sensitive competition to boost retention; test a hybrid monetization mix of interstitials, rewarded ads and IAPs (ads unlock retries in quiz tournaments); meet Facebook’s 3,000 monthly active players playing ≥30 minutes benchmark to enable interstitials; A/B different rewarded rewards by country (US/CA prefer currency, DE prefers extra play); use the new ROS tool in the developer dashboard to combine ad and purchase revenue and auto‑calculate LTV and viral K.

AI-written summary · about

" chapters (5)

1. 0:00Intro
2. 2:00Overview
3. 3:50Social Growth Recipe
4. 8:05Monetization
5. 11:40Measurement

" related talks

• 31mHybrid Monetisation Deserves a Hybrid Investment Strategy / Supercharge Your Instant GamesOlha Muzychenko, Sneha Vaidyanathan · Pocket Gamer Connects Digital #2
• 26mGold standards for acquisition and retentionCraig Chappell · Pocket Gamer Connects Helsinki 2018
• 24mThe growth techniques that every game developer should know aboutAurora Klaeboe Berg · Pocket Gamer Connects San Francisco 2017
• 22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad MonetizationJames Hughes · Pocket Gamer Connects Toronto 2022
• 53mLessons Learnt in Game MonetisationOtto Simola, Emil Kjaehr, Saumya Iyer, Afsar Ahmad, Matt Casey, Alex Ginn · Pocket Gamer Connects Digital #5 2021
• 27mHow to Monetise Mobile Games in 2021Shri Gunasekera · Pocket Gamer Connects Digital #5 2021
• 33mSuperstar Session: Unlocking Gaming's Potential as a Media ChannelSamuel Huber · Pocket Gamer Connects Digital #7 (Online)
• 29mHow to Build a Player-centric Business Model (That's Resilient Enough for the Next Decade)Sam Huber · Pocket Gamer Connects Digital #8