Panel: Working with Publishers from Different Cultures
summary
Panels states markets differ sharply: 370 million gamers in India with six billion downloads this year and massive growth in social multiplayer; MENA estimates range widely (about $2.3B–$6.8B) with GCC players yielding high IAPs (ARPPU reported ~$270); Africa sees ~477M unique mobile subscribers and rapid 4G uptake, monetizing mostly via ads; China requires local publishing, custom monetization stacks and attribution because no Google ID in China; COVID spikes add ~30% peak playtime, then settles to ~15% above baseline.
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chapters (7)
- 0:00Start
- 18:31The Indian Market
- 25:48How Games Monetize in Your Part of the World Do People Spend Money on Premium Games or Is It a Free-to-Play Market
- 39:12Is It Essential To Have a Publisher
- 46:16How Should a Person Go about Publishing a Game in Your Region
- 48:02What Are the Big Challenges That You Think You'Re To Face in the Year Ahead
- 48:51Are There Regulations in France about Having Products Available in French
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