Speed Panel: Using Preloads as the Ultimate Playable Ad
summary
Panel argues preloads cut both physical friction (clicks, redirects) and mental friction (ad intent mismatch) and outperform limited playables by delivering a fuller trial of the game. Claims include a Single Tap one-tap install that keeps users inside a running game, an ignite apk on firmware to block attribution fraud, and rigorous approval to avoid bloat. Cited numbers: 47% find ads not useful while 26% find preloaded games helpful, and teams report improved retention and scalable UA.
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chapters (4)
- 0:00Start
- 10:01Do You Go on Facebook To See Ads
- 21:49App Recommendation Wizard
- 24:50How Do We Track Fraud with Preloads
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