What we Have Learnt from 100 Million Hypercasual Downloads
summary
Homa Games reports over 100 million installs across Sky Roller, Pancake Art, Idle World, Tower Color and Tiny Cars and explains what actually moves the needle: Tiny Cars tests show CPI below $0.20 with day‑1 retention rising from ~40% to ~50% after adding levels and contextually placed rewarded video, Sky Roller reaches 19 million downloads in December and ranks in China, Idle World passes 8M installs, and specific creative formats for TikTok deliver 4x conversions. Built an impression-level data pipeline with MoPub to bid per user/network and cut CPI.
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chapters (10)
- 0:00Intro
- 1:15Tiny Cars
- 2:53Recent Hits
- 4:07Partnerships
- 5:37Retention
- 7:05Double Opportunity
- 9:00Ultra Casual
- 11:19Monetisation
- 15:09Tools Contracts
- 18:05Bonus Question
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