Marketing Secrets of Steam Next Fest
summary
Vicarious PR reports concrete wins: over 3 million wishlists generated and consistent front‑page placements; aim for 3–6 months prep and QA the demo until smooth. Build a polished, Steam Deck‑ready demo, launch it days before NextFest, give press and influencers embargoed Steam keys, and push multi‑channel outreach 1–2 weeks prior. Target 25k–35k wishlists before show and 15k–25k on day one to reach top placements, use targeted ads and paid influencers sparingly, then keep the demo live and update it post‑fest.
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chapters (17)
- 0:00Introduction to NextFest
- 3:42Why participate in NextFest
- 6:44Choosing your timing
- 9:21Pre-fest preparation
- 13:59Perfecting your demo
- 17:45Optimizing store pages
- 20:35Engaging media and press
- 22:41Building momentum early
- 27:07Launching your demo
- 28:17Press and media outreach
- 32:05Advertising strategies
- 36:34Influencer marketing
- 42:19Event week best practices
- 44:22Post-fest momentum
- 45:42Avoiding common pitfalls
- 47:14Key takeaways and summary
- 52:42Question and answer session
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