Ready, Set, Launch: Building a Go-to-Market Plan for Your Game

on YouTube ↗01h 00m

" summary

Start a go-to-market at concept, build a living plan owned by a product marketing manager, and update it regularly; big teams plan 8–18 months ahead, small teams 3–6 months. Prioritize channels by target players, pick a few you can execute, and map budgets to stages. Track concrete KPIs (wishlists, sales by day 30), list must-dos versus nice-to-haves, specify every asset format (horizontal and vertical trailers), and use a RACI matrix plus milestones to assign responsibility and run a launch control room.

AI-written summary · about

" chapters (13)

1. 0:00Introduction and roadmap
2. 2:46What is a GTM plan
3. 5:01Why you need a GTM plan
4. 6:41When to start a GTM plan
5. 9:27Who owns and contributes
6. 11:06Five phases of a GTM plan
7. 20:35Mapping GTM to dev phases
8. 21:40Deep dive into strategy
9. 25:32Tactical planning and RACI
10. 31:40Marketing channels and assets
11. 34:34Key GTM components
12. 39:56Simplified GTM approach
13. 41:21Q&A and closing