IndieGameBusiness Deep Dive: Marketing 2025
2025-05-14
-- online --
who it's for
indie game developers, product marketing managers, community managers, pr and press managers, content creator managers, indie studio founders, video and trailer producers, publisher relations managers
topics
go-to-market planning for games; wishlist conversion benchmarks; Steam Next Fest strategy; demo preparation and QA; community-driven organic marketing; creator outreach and deals; pitch deck structure and asks; game trailer capture and editing; AB testing for marketing; paid versus organic outreach; wishlist and sales KPIs; YouTube versus Twitch discovery
| title | author | length |
|---|---|---|
| Ready, Set, Launch: Building a Go-to-Market Plan for Your Game | Alyssa Sweetman | 01h 00m |
Start a go-to-market at concept, build a living plan owned by a product marketing manager, and update it regularly; big teams plan 8–18 months ahead, small… | ||
| Going Rogue: How Community & Connections Can Stealth Market Your Projects | Parker Wallace | 59m |
Argues that community management is a two‑way tool, not just marketing, and shows concrete wins from Blue Sky starter packs and meme play: an account grows… | ||
| Playing the Wishlist Game | Liana Murphy | 01h 01m |
Steam wishlists drive discovery and can be measured: expect 10–30% conversion from wishlist to sale, treat 7,000 for popular upcoming as a practical threshold… | ||
| Indie Game Marketing Fundamentals | Jim Huntley | 58m |
Argues to plan marketing at concept stage and aim for blue ocean niches rather than chasing red ocean giants (Call of Duty: ~500M units, ~$30B lifetime) using… | ||
| Marketing Secrets of Steam Next Fest | Michael Brown | 59m |
Vicarious PR reports concrete wins: over 3 million wishlists generated and consistent front‑page placements; aim for 3–6 months prep and QA the demo until… | ||
| How to Get Content Creators to Play and Promote Your Game | Polina Haryacha | 01h 00m |
Targets specific Steam benchmarks: aim for 50–100k wishlists (10k needed to hit Popular Upcoming, 100k for main featuring) and treat wishlists as weighted. Use… | ||
| The Basic Ingredients of a Pitch Deck | Omar Khalil | 01h 00m |
Most publisher pitches fail the first gate because they lack clarity and essentials. Decks work best as 10–15 slides delivered in Google Slides (not Word)… | ||
| How to Make Game Trailers to Hook and Excite Your Audience | Derek Lieu, DEMO AKURO, EMILY KOLM, SAMANTHA GREER | 01h 00m |
Four trailer pros give concrete rules: capture VR like film — composition is king, treat the headset as the camera, use Liv for FOV and smooth capture, coach… | ||
| nothing matches | ||