Playing the Wishlist Game
summary
Steam wishlists drive discovery and can be measured: expect 10–30% conversion from wishlist to sale, treat 7,000 for popular upcoming as a practical threshold for visibility, and use 100,000 for featured as leverage when contacting Steam. Wishlists act like a newsletter but Steam notifications have a two-week cooldown, so space updates. Next Fest and demos often double wishlist velocity; optimize capsule art, a 5–10s gameplay-first trailer, Steam events, UTMs and AB tests to grow and sustain momentum.
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chapters (18)
- 0:00Intro
- 0:56What are Wishlists
- 1:25What are Wishlists for
- 3:14What do Wishlists do
- 11:29Wishlist Momentum
- 12:14Wishlist Drivers
- 14:14Optimize Your Steam Page
- 26:24Steam Events
- 35:02Sustaining Wishlist Growth
- 38:00Tracking Wishlist Growth
- 41:04Takeaways
- 47:23Conclusion
- 48:43Questions
- 51:45Future Sales
- 53:38Release Window
- 55:53Fan Account
- 57:06Livestreaming
- 58:29Paid Ads