China Market Entry 101 for Indie Devs
summary
China game revenue hits $45.5B in 2022 and forecasts >$57B by 2027 with ~720M players; 76% of revenue is mobile while PC revenue is rising. Mobile requires an ISBN that takes 12–18 months and anti‑addiction real‑name SDKs; 76% of users are Android so extensive device QA is mandatory. Local publishing partners or a Chinese entity handle paperwork, SDK integration, community channels like QQ / Bilibili / Little Red Book, and pricing (example: ¥98 launch backlash vs recommended ~¥50; AAA often ¥200–250).
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chapters (28)
- 0:00Intro
- 0:46Title
- 1:01Introduction
- 1:42Agenda
- 3:20Who am I
- 4:37Where Ive been
- 5:20Chinese Gaming Market
- 8:22Gamers Profile
- 12:19What Happened in the Past 2 Years
- 14:54Regulation Landscape
- 20:14Real Name Verification
- 21:20Documentation
- 29:09Pricing
- 33:52Publishing Partners
- 36:48Community Management
- 39:43Conclusion
- 40:18Questions
- 40:30Biggest Cultural Differences
- 41:40Biggest Obstacles
- 42:48Religion
- 44:34Top Genres
- 45:13Inuniverse Politics Religion
- 47:18Pay to Win
- 48:10Easier or harder to run a selffunded indie game studio in China
- 49:25Pricing in China
- 50:48How to Market Your Game in China
- 52:38How to Get Players from China
- 53:58Dos and Donts