Being Successful in Self-publishing
summary
One panelist reports 6 million downloads and another cites ~34 million players and both say they raised and reused cash (one raised ~$500k) to scale teams and UA; advice is concrete — wire up attribution (they use Tangent MMP), budget for minimum network spends, watch CPI/retention/playtime and look for a standout KPI (one metric that outperforms), fail fast, avoid self-publishing until after at least one proven hit, and factor payment terms and currency fees into revenue maths.
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chapters (6)
- 0:00Start
- 2:13Intro
- 4:19Financial Planning
- 16:11How Do You Plan on Scaling Fast
- 20:27Developer Journey
- 25:40Ad Monetization Waterfalls
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