Growing Your Audience in Alternative App Stores
summary
Catappult claims distribution across alternative Android stores drives scale — they report close to 20 billion downloads a year for apps they handle and run a store (Aptoide) with ~350 million users and 10 billion downloads per year. Operations require a single APK integration or a distribution partner because 90% of stores run direct deals, not programmatic buys. Traffic skews India/SE Asia but is growing in US/EU; one case reaches ~25% of Google Play revenue without cannibalizing Google Play.
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chapters (4)
- 0:00Start
- 4:25Get a partner or hire someone
- 8:08SEA growth potential & increasing penetration in Tier 1 markets
- 12:17Challenging for hypercasual, favorable for games with solid ARPU
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